Simplicity and Usability
Whether it’s web development, print, identity processes or any other kind of innovation— we apply some core  principles. We make it simple and easy for the user. As all successful design work shows, simplicity and usability sells.

We Follow Web Standards. Our sites are constructed based on recognized web standards. One of our ongoing concerns is producing efficient, lean and valid standards-compliant code. We test our sites as many times as needed to make sure they look and function well in all major browsers and we validate our code following the most strict standards as set by The World Wide Web Consortium. This means valid, well-structured code that produce pages which look great in modern web browsers but that also degrade gracefully (meaning, the content is still accessible) in older browsers.

  • Lowers bandwidth and storage space requirements
  • Increased separation of content from presentation code
  • Simplified maintenance and updating
  • Improved accessibility to other browsers, platforms and devices
  • Faster page loading
  • Lower costs (bandwidth, development, etc.)

We regularly review our own site code and that of projects we have completed to ensure that they follow the W3C guidelines as closely as possible.

Killer personality

Our sites are not only usable… they also have killer personality.
As expressed by many of our clients, we possess a rare combination that makes our agency unique. We are not only web developers, we are also graphic designers with vast experience in the printed page an other kinds of media. This means, we are artists. Those abilities translate into fresh, Web 2.0 good looking websites.

With a string of achievements behind, our firm is a creative medium dedicated to assist our clients in expressing their identity with clarity and style.

We’ve all heard it time and time again: “If you fail to plan, you plan to fail”. Before we create any graphics, we make a wire frame or “white site” model. But before we even begin to work with our wire frame model, we sketch. We listen to your ideas, then we make a diagram of the pages you want in the site, draw simple boxes that represent each page and write the page’s title inside, use lines to indicate how the sections of the site will link together and sketch simple ideas such as what do we want on the header, where to place the navigation menus or an action button, etc…

Many of our clients that live in the area of San Diego and have had the opportunity of coming to our studio have notice that on my desk, I keep an open metal case of traditional drafting pencils and some mechanical pencils as well. Yes we use pencil and paper before we even touch the keyboard.

Have you seen the pencil the hopper is holding in his left hand?

Well, that is the most basic instrument in the hands of a good designer, and we use it… for real. The goal is to provide a single-page overview of your site that will act as a guide to constructing the wire frame.

 

We have evolved in the way we construct sites.

Before content design was possible, we would design the layout first and then just add the content. With the coming of CSS, we are able to design content first; therefore it is important to have the content first, even before we start to design. The principle is that: “Design Adjusts to Content” and not the other way around. We first take your content and build the user experience integrating design as needed.

To make this step of the process easy for you to follow, we have developed visual charts with navigations where you can easily see the site structure and make changes such as making a page into a sub-page, rename top-level navigation and more.

Code Development
All sites code is produced by hand using text editors. Images, illustrations and other miscellaneous documents are created using Open Source Text Editors and Adobe applications.One of our ongoing concerns is producing efficient, lean and valid standards-compliant code. We regularly review our own site code and that of projects we have completed to ensure that they follow the W3C guidelines as closely as possible.

We Follow Web Standards

Our sites are constructed based on recognized web standards. We test our sites as many times as need it to make sure they look and function well in all major browsers and we validate our code following the most strict standards as set by The World Wide Web Consortium.
This means valid, well-structured code that produce pages which look great in modern web browsers but that also degrade gracefully (meaning, the content is still accessible) in older browsers.

  1. Lowers bandwidth and storage space requirements
  2. Increased separation of content from presentation code
  3. Simplified maintenance and updating
  4. Improved accessibility to other browsers, platforms and devices
  5. Faster page loading
  6. Lower costs (bandwidth, development, etc.)